Go to top
skip to main content

Focus group

Focus group is a research technique for gathering data through group discussion on a specific topic.
The focus group includes a discussion of any topic, based on the common experiences of a small number of carefully selected people as a method of qualitative research.
Focus groups are typically 5-10 people in a face-to-face environment.
The focus group should be small enough to allow all people to share their ideas easily, and large enough to allow for group interaction and experience differences. Large groups can hinder discussions, and very small groups can lead to a lack of ideas.
The focus group provides us with in-depth quality information, and the discussion focuses on our understanding of what is happening.
Technological advances have made it possible to conduct online focus groups regardless of geographical distance.